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Japan Desk · Japan into Singapore

Japan, into Singapore.

Hand in hand with our partners in Japan — we bring trusted Japanese brands into Singapore, and help Singapore businesses source the Japanese products they want.

One corridor, two doors

A direct line between Japan and Singapore. Tell us which side you're on.

Today the corridor runs one way — Japan into Singapore. The return journey is on the horizon.

For Japanese brands

Your boots on the ground in Singapore.

From Tokyo to Tanjong Pagar. Working with our counterparts in Japan, we become the local team your brand needs in Singapore — so distance, language and paperwork never slow you down.

Market entryDistribution & retailF&B & marketplace listingsSFA / HSA complianceLocal marketingImporter of record
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For Singapore businesses

Want something from Japan? Just tell us.

Looking to bring a Japanese brand, a category, or one specific product into Singapore? Tell us what you want. Our partners on the ground in Japan help us find it, verify the supplier and handle the import — authentic Japanese products, without the language barrier or the legwork.

Food & beverageBeauty & skincareHousehold & lifestyleHealth & wellnessConfectionery & gourmetStationery & design
How it works

From request to shelf

01

Tell us

Share the Japanese brand, product or category you want — or your brand's goals for Singapore.

02

We bridge

Our Japan partners verify the supplier and source it; we handle import, compliance and logistics.

03

You receive

Authentic Japanese products landed in Singapore — or your brand, live in the market.

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Why it works

Singapore has a taste for Japan.

Japanese quality, design and flavour already feel at home here. We make the connection direct — trusted on both sides, compliant, and genuinely on the ground in Japan and Singapore.

Start a request
Begin

Tell us what you need from Japan.

Start the conversation